Best SEO Services Provider

As per a study conducted by the Mobile Marketing Association, in five years’ time there will be a massive mobile marketing boom. The mobile marketing ecosystem is set to increase at an annual rate of approximately 50%. The number of global smartphone users is increasing year on year and is set to reach 6 billion by or before 2020. The study conducted by MMB not only demonstrates that mobile marketing is a promising financial spur and job creator, but also sends a dominant message to organizations, small businesses and entrepreneurs in the online world that now is the time to develop a solid mobile SEO strategy to capture the future profits.

While mobile SEO shares several similarities with the prevailing SEO strategies for desktop browsers, below are some specific tips that will give you an upper hand in the competition related to mobile SEO.

How to make your Website more mobile friendly?

As per research in 2013, there were around 1.4 billion smartphone users, which works out to 1 in 7 people worldwide. This statistic proves the need for websites to be more SEO friendly.

Make the website responsive: A responsive website detects the mobile device and accordingly adjusts its layout. This is a one size fits all strategy that lets you successfully capture your mobile users.

Allow dynamic serving: If you aren’t a computer savvy individual then this is a slightly more complex strategy with possible technical challenges. With this set up, the server spots the device and, based on the type of device the visitor is using, loads the correct content onto that URL.

Ensure to have a mobile URL: Make sure you create a sub domain for your mobile users. This redirects mobile users to the mobile website and desktop users to the desktop website.

Optimizing the Content

Like several types of internet marketing campaigns, optimizing the content plays a crucial role in helping search engine spiders assess the relevancy of your content in any given search. While you certainly need keywords and keyword phrases in optimizing the content, it’s vital to remember that mobile device screens are dramatically smaller than regular computer or laptop screens. As the keypads are so small, search terms are likely going to be shorter too. Select keywords that are mobile user specific and check the length of your content to optimize your mobile user’s experience of your website.

Endorsing Business with Mobile Ads

Mobile ads are known to convert at a relatively high rate. New research carried out across a variety of industries and business types illustrate that, on average, 86% of the clicks on mobile search ads are incremental. Another study reveals that 59% of people find mobile ads useful. In fact, when doing a mobile search, 50% of purchase related conversions happen in either an hour or less.

Today, SEO services in Mumbai include mobile SEO as well as the demand for it is increasing and the mobile market has several opportunities for growth and development. Also, one gets a mobile SEO package when one hires a SEO company in Mumbai.

Today, organizations of all sizes are recognizing the significance of online marketing, specifically through search engines. These days, the fact is people most probably end up on a website through a search engine rather than going directly to it. Research tells us that around 80% of users locate their desired destination with the help of a search engine. This research clarifies that it’s extremely vital for a brand to have a strong presence within the search engines, so that one is always in front of his/her target audience. However, there’s still a huge decision to make, whether to use SEO (Search Engine Optimization) or PPC (Pay per Click) to get in front of the target audience. These are two basic options when one thinks of boosting traffic to the website. If done in a proper way, both can help your website rank on the front page of the search engines. However, each has its respective costs and benefits.

Type ‘SEO Company in Goregaon, Mumbai’ and what you get is the result of SEO or PPC. The primary difference between SEO and PPC is that the traffic which comes from organic SEO is free whilst traffic generated from PPC is not free, as the name ‘PPC’ itself says that you need to pay a cost per click. This is also why you might at times notice the terms organic search engine listings and paid search engine listings. Still, the fact remains that PPC holds a slight edge in conversation rates, as paid search results are more likely to convert click throughs from the search engine. Experts attribute to the fact that paid search results ‘text and landing page is custom optimized by the advertiser’. So, it can be concluded that the opportunity from organic search is quite more than that of paid search.

PPC’s real strengths are its speed and reach as with this campaign, you can find yourself on the first page for a multitude of targeted terms within a day. However, this can cost a lot, also for a PPC campaign to be done appropriately, it’s generally best to hire a firm that can manage it full time. On the other hand, you can build traffic for free by getting high rankings in the natural search results. You will need to follow best SEO practices to try and get your site displayed on these pages more prominently and frequently. It could take time to reach the top with natural results; however, the free targeted traffic would possibly prove to be well worth the investment.

Getting the website ranked on top pages within Google is the main priority of any business today and SEO and PPC are some of the main ways to do so. As we are offering SEO Services in Mumbai to all types of organizations, eTrack Media strongly believes in using any of these services to complement its SEO strategies.

Link building is an essential tool that is responsible for driving quality traffic to your site and boosting your search engine rankings. It is a process of acquiring links from external pages or websites i.e. building back links to your website. When an external page gives your website’s link as a referral, it denotes that your website is authoritative. Search engines use these link referrals when deciding search engine rankings. While measuring the worth of the back-links, search engines give importance to three important factors – quantity, quality and relevance of the links.

There are various effective techniques to get back links to your website. Some of them include:

1. Article Submission

Submitting original and well-written articles to high PR and popular article sites such as Newsvine, Ezine Articles, GoArticles, Articlebase, etc. is a great method to acquire high-quality back links, drive traffic to your website and enhance online visibility. Make it a point to include a maximum of two website links in the bio section of the article. Search engines understand that you are the original author of the article published and hence give you authority in the search results.

2. Directory Submission

Directory Submissions involve nothing other than the submission of website details to directories under the right category and subcategory. Submitting your website to directories that are relevant to your business gives a boost to search engine rankings, attracts targeted traffic and generates quality back links.

3. Forums and Blog Commenting

Research blogs and forums related to your niche and then indulge in valuable participation. Adding your website link shouldn’t be your sole motive while commenting on a blog article or forum threads. Instead, share your knowledge and contribute to the conversation. This will make you noticeable and help build relationships with like-minded people. Become a member that gives valuable input and eventually you will get natural links to your website.

4. Guest Blog Posting

It is one of the best link building strategies to get natural links. Writing a blog article for someone else’s blog is called guest blogging. If you write a well-researched and informative article and get it published on a reputed and quality guest blog, you not only get top-quality natural links but also expand your reach to a new audience, build new connections and gain credibility.

5. Press Release Submission

Submitting fresh content and newsworthy updates to popular press release sites results in getting high-quality back links and boosts online visibility. Many small business centers allow companies to promote their products/services in the form of press releases and acquire back links for free. Press releases should have an eye-catchy title to captivate the readers.

6. Social Bookmarking Submission

It is one of the results-oriented link building solutions that help in acquiring good quality back-links. Submitting websites on popular sites such as Digg and Stumble Upon with a unique title and description ensures higher search engine visibility and increased traffic.

Critical to SEO success, it would be beneficial to invest in a link building company that offers the above mentioned complete link building services. eTrack Media, a leading SEO company in Redditch, UK is perfectly placed to serve companies looking for manual link building services. It has the required knowledge, expertise and team needed for getting effective search engine results.